Other relevant insights within Phone Number Database Google Analytics are demographics, geography and via which devices the website visitors find your sites. You can then link this information to your conversion goals, such as a purchase or lead. By combining this, you can quickly see what your most relevant target Phone Number Database groups are. Below is an example of an automotive advertiser. With these insights you Phone Number Database immediately know which target group you want to reach/target with your digital branding campaigns. Example data insights Automotive.
Google Example data insights Phone Number Database Automotive in Google 2. Data-driven targeting Now that you have a good understanding of your target audience, it's time to start looking for data to actually reach this audience within your campaigns. A world of data possibilities is open to you for this. In addition to Google itself, many Phone Number Database websites and companies offer data sources to link to your advertisements. Think of specific website pages, but also data sources such as income, profession, search behavior or income. This makes it possible to reach very specific target groups on relevant websites.
This also applies to programs if you Phone Number Database want more focus on, for example, video or digital radio. Think of video ads on Broadcast Missed programs or digital radio ads on SlamFM or Veronica. Data driven targeting Data-driven Phone Number Database targeting For the sake of convenience, in this article I focus on targeting the available data sources within Google. The advantage of this is that you can select all insights from your Google Analytics account as targeting options within your display, video and sometimes even audio campaigns.