Over the past 50 years, American businesses have sent billions of pieces of mail with an eye towards growing sales. Everything from simple letters and postcards, to CD's, three dimensional brochures and boxes of cereal have found their way into mailboxes across the country. Needless to say, billions of dollars are riding on the success or failure of these mailings.
What's the key to success? Talk to them! The best way to guarantee the success of your direct mail campaign is to personalize it with mailing list a call, make it easy for customers to respond and measure the results. Campaign success is measured as return-on-investment (ROI) - or how many total sales were generated compared to the cost of the marketing campaign.
If you are running a long-term campaign, try testing your mailing on a small-scale first. When conducting a test mailing, decide how many pieces you want to send. Make sure you send out enough responses to accurately determine your response rate and the effectiveness of your message. A good rule of thumb is to test between 1,000 and 5,000 pieces to start.