Website development is just the beginning of the journey. To successfully complete a project, quality optimization is required. If the Content Management System (CMS) is not SEO friendly, the promotion process becomes longer and continuous.How to choose a CMS for the website and what your choice depends onThe CMS site is the basis of the future project. The functionality, scalability, design, bounce resistance, development cost and others of the website depend on it.
Therefore, the question of which CMS to choose requires a detailed analysis of the resource owner's needs, capabilities and priorities.In this article, we will start with free CMS, as they are much more popular among webmasters. However, for large-scale and demanding projects, it often makes sense to choose a paid CMS or develop your own.What optimization Cyprus Mobile Number List options can be solved through CMS#1Robots.txtThe file contains important information for the search engine: which pages are worth indexing and which are not. Most CMS do not allow editing this file both through the control panel and through the hosting root file, as this can make the optimization process more complicated.
However, some website builders allow access to the robots.txt file through the control panel, which is good for the administrator.#2Sitemap or Sitemap.xmlMany CMS automatically generate a sitemap and update it whenever you make changes. The user can create new pages and work with the site structure, without having to modify the Sitemap.xml file. The search engine analyzes the updated sitemap and indexes the pages taking into account the changes.CMS-friendly optimizations, meta tags can be configured manually. Managing titles and descriptions will help to: promote the website by key queries based on your personal SEO strategy;generate snippets in search results, include calls to action and advantages over competitors in the title and description.In most CMS systems, this meta tag setting is available by default. A more useful feature is the ability to set meta tags using a special mask. This function can either be integrated into the CMS or downloaded as an additional plugin. It can also be added by the programmer.#4Image optimizationImages require special attention with full promotion. Some CMS systems allow changing Alt tags in the corresponding field of the admin panel interface, as well as the title and description.#5SEF-URLSEF URLs or “friendly URLs” have a double advantage
links are more engaging and informative;it allows the use of a key phrase in the text of the URL.CMS can automatically generate SEF URLs. The site administrator creates the page and enters its title, thus, appears a link with the same transliterated text. The new URL is a relevant page and contains a keyword. If desired, the SEF URL can be changed in the corresponding field. However, in some CMS systems, for example in Joomla, the correct display of SEF URL links requires careful configuration beforehand.SEF URLs in OpenCart#6301 RedirectMoving a site to another domain, linking domains, changing the page URL requires setting up a 301 redirect. Generally, you need to edit the .htassess file. However, some CMS allow settings through the admin panel or by using special plugins.#7Canonical linksIf there are duplicate pages on the website, it is recommended to specify the canonical URLs in the <head> code of the duplicate pages that link to a main page. Content management systems suitable for SEO allow you to register a canonical tag directly in the admin panel.#8Ability to add scripts to the codeTracking scripts and analytics counters are necessary for high-quality multi-channel promotion of a web resource. Typically, the installation instructions for counters involve copying the script into the source code of the pages.