win the AI era, Baidu Soso is rebuilding its ecology. What are barriers? In ancient times, it referred to the walls of military camps, but now, it is often text message service used as a metaphor for opposing things and boundaries. But in the Internet age, there is no barrier that cannot be overcome. Instead of sitting still, it is better to take the initiative. According to the "China Mobile Internet 2019 Semi-annual Report" released by Quest Mobile, the penetration rate of BAT users continued to be far ahead in the first half of the year, of which Baidu's user penetration rate reached 89.4%, far exceeding other Internet companies. Baidu's just-needed status as a search portal is obvious, and certain barriers have been formed, but Baidu is obviously not satisfied with this. In 2019, on the basis of mobile search,
Baidu has added two moats of content and services to stimulate the ecological transformation of small programs and create a one-stop user experience text message service from entry to closed loop. At the same time, search has also jumped out of the mobile terminal category, and its AI Businesses form more integration. 01 Easy from search to information flow, difficult from information flow to search Recently, Toutiao has officially entered the search industry, and the new "hundred-headed war" seems to be imminent. Ping Xiaoli, general manager of Baidu App, said in an interview with the media that the technical difficulty of information flow is not as difficult as that of search.
It is not difficult to see that Toutiao still has a long text message service way to go in terms of search construction. After entering the mobile era, some people have concluded that the information flow mode of "search without search terms", that is, "information to find people", will be more in line with the search behavior of mobile users, and become a new traffic, user stickiness, and advertising revenue growth. engine. Therefore, both established giants and emerging giants have invariably flooded into the battlefield of information flow, trying to compete. However, according to CNNIC data, the scale of search users is still rising. As of December 2018, the number of search engine users in China reached 681 million,