And before he became an anchor, he was already an elite figure in lipstick sales. Take Luo Yonghao's inertia that he wants to "redefine" every time he enters an industry. This time, he entered the e-commerce live broadcast and redefined the "brother with goods", which is also in line with his consistent style. In fact, Luo Yonghao's first live show on Douyin redefined "brother with goods". It is reported that the "pit fee" that Douyin gave Luo Yonghao to live on Douyin was 60 million cash + 300 million exposure. From this point of view, Luo Yonghao has been regarded as the "first brother with goods" in the "settlement fee" for the introduction of anchors with goods on the live broadcast platform. In addition, if a brand owner wants to be listed on Lao Luo’s live broadcast room, the cheapest slot fee (listing fee, sales commission is calculated separately) is 600,000 yuan, and the highest may be as high as several million yuan (such as car brands). On the other hand, Li Jiaqi, the first brother.
Taobao’s live streaming service, is quoted at 200,000-250,000 yuan for the daily pit fee. Kuaishou live broadcast the first brother Simba, the pit fee is 300,000 yuan (guaranteed sales of 1 million yuan). From this point of view, Lao Luo's self-proclaimed "brother with goods" has truly deserved his name. In addition, it was reported that from a staff member of the Ministry of Commerce of Tongming Media who participated in Luo Yonghao's Douyin live broadcast investment Phone Number List promotion, Luo Yonghao's first live broadcast exposed no more than 25 brands, and all of them are currently full. The selection range covers daily chemicals, food, small household appliances and women's accessories.
This means that even if Lao Luo does not sell one item, at least 15 million yuan has been credited at the cost of 600,000 yuan for each brand. It further confirmed its status as "the first brother with goods". Of course, if there is no market for the price, Lao Luo's "brother with goods" is not stable. The problem is that the competition for brands applying for cooperation is very fierce, and the selection ratio is about 100:1. In other words, at least 2,500 brands have cooperation intentions. It can be seen that from the perspective of investment promotion, Luo Yonghao can also be called "the first brother with goods". Some people may question that such a high pit fee is only because of the bonus of Luo Yonghao's live broadcast debut. actually not.