Why is QR code payment all over China difficult to do in Japan? This paper answers the above questions through an analysis of the electronic payments profile in Japan and a country-level analysis. Before talking about QR code payment, we need to reach a consensus with everyone: at present, the largest market for mobile payment is in the hands of third-party payment platforms, such as Alipay and PayPay.
Major banks missed the first wave of dividends from mobile payment either because their institutions were bloated and their transformation was too slow; or because they had been immersed in traditional industries for too long and lacked job title email list Internet thinking; or because their business did not involve e-commerce. In short, traditional banks have missed out on mobile payments for a variety of reasons. 1. Overview of electronic payment in Japan According to a research report [1] on mobile mobile payment by the Japanese MMD Research Institute in January 2020, among all payment methods, cash is the most popular among Japanese people, followed by credit cards.
Only 29.6% of people use mobile phones as their daily payment method. The number of samples is 48208, you can choose more than one Unlike China's QR code payment that dominates the world (in recent years, NFC payment represented by cloud flash payment has also begun to rise), Japan's mobile payment is QR code payment and near-field payment (mainly NFC and FeliCa technology). ) in court. According to the survey report, only 29.3% of people have used QR code payment, and 25.2% of people have used near-field payment. 2. QR code without market To understand why QR code payment cannot open the market in Japan, we have to start from the current situation of Japanese payment in the picture above, find out the reasons for other payment methods with a higher proportion to seize the market, and use the exclusion method to analyze.
According to this idea, we can decompose "Why Japan does not use QR code payment" into three questions: why Japanese people like to use cash so much; why Japanese people like to use credit cards so much; why Japan's near-field payment is developing so rapidly. 1. Cash payment It has long been a consensus that Japan respects cash transactions, and it is often seen that some people analyze it because the Japanese attach great importance to security and privacy.
But I think this point of view is open to question. If you live in Japan for a while, you will know how insecure and private cash transactions in Japan are. Here is a little common sense about Japan. The minimum denomination of Japanese banknotes is 1,000 yen, and the minimum denomination of coins is 1 yen. According to the official statistics of FamilyMart, the average single consumption of Japanese convenience stores is 500~600 yen.
This means that there is a large part of the consumption scene in Japan, which does not use banknotes and is completely traded with coins. In Japan, the payment amount for goods is composed of two parts: the product price + consumption tax, and the consumption tax may change from time to time. Therefore, even if the commodity prices are all integers, the final customer's payment is often a number such as 108 and 499, which is very inconvenient.